A Killa Idea: Chilli Crab Home-Based Business Amid Pandemic

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Killa Krab is making a classic Singaporean recipe sedap and also aesthetic.

Chilli crab just got a little cooler, thanks to the creative minds of this duo who had to pivot like many others in a challenging 2020.

Danial and Syimmy - an air steward and a wedding planner, respectively - were badly affected by the pandemic. But where there's chaos, there's always opportunity. The unusual circumstances led them to dream up ideas for their own small business. The wedding industry was also hit badly. The number of bookings dropped drastically, and venues were closed. Customers resorted to cancelling or pushing their dates back. Business was greatly affected. In the meantime, I was able to get a job as an operation executive running dorms.The Killa Krab recipe is passed down from Danial’s mum. She’s a great cook who places emphasis on Chinese cuisine but makes it halal.

We’ve decided on making our menu simple: The Gloria, The Manny, and The Dunphys. It’s a cheeky play on the famous TV show “Modern Family”. The Dunphys is for four pax. It comes with three mud crabs doused in our signature Killa Krab sauce, two pieces of soft shell crab and a set of Killa buns. It's everything off our menu!A post shared by K A I I R A M O N The first challenge is gaining credibility, building the brand and growing our audience in a vast home-based business market.

 

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