In the for-profit space, I call that"vertical content." With it, charity: water creates a direct-to-consumer strategy: Donors can consume the product in real time on their own terms, instead of just watching an impact video at a yearly fundraising lunch.
The website, newsletter, and videos showcase another dimension of charity: water's success: great design. For a while now, tech has been dominated by the engineers, but design will likely reassert itself. From Apple to Snap to Airbnb, design talent is a key competence among great founding teams. Tellingly, charity: water's second hire was its creative director, Scott's wife Viktoria, a designer.
The Spring program jump-started charity: water's flagging growth, and helped smooth out giving cycles, which allowed the firm to be more aggressive re long-term capital projects that could bring water to millions. After just four years, donations through The Spring totalled $18.2 million per year, which accounted for two-thirds of charity: water's growth in donations from the public. What's more, those donations are reliable: The average monthly churn rate is just 2.
For me, though, Scott's personal story of innovation is even more profound. Along with bringing water and hope to millions, he has transformed himself — from a party-seeking kid to a man of grace and power. I think about Scott and his journey often, and I see three learnings regarding how people can innovate across their own lives:. Self-determination is a struggle. Economic class, family commitments, and geography pre-determine so much about our lives.
I don't normally ask readers to give to any cause. However, I hope you join me in supporting charity: water. If you sign up for The Spring at Read the
profgalloway I can relate so much to this story and I also grew up where this story took place. We didn’t had enough access to clean water in Uganda. It brings me joys to know that there’s someone like Scott who goes above and beyond to help bring changes to the world. MAVORG
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