Huawei hires ad giant WPP to promote its brand in the US as it tries to overcome Trump ban - Business Insider

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Huawei hires ad giant WPP to promote its brand in the US as it tries to overcome Trump ban

The contract carries political and reputational risk for WPP.

Trump targeted Huawei in his trade war with China, and Biden has not clarified if he will extend Trump's ban.Huawei hired advertising giant WPP to promote itself in the US at a perilous moment for the Chinese tech conglomerate. Huawei hired Adlab, part of WPP agency AKQA, to raise awareness on social media, though its products are not currently available in the US market, according to

 

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