The packaging featuring the new name and logo—which depicts a factory—will be launched in June 2021. The new packaging will be released a year after Quaker Oats Company announced it would transition from the Aunt Jemima packaging and pledged $5 million commitment to support the Black community.to share their response to the branding change, with mixed reactions.
There has been widespread praise for the rebrand, including from activist and entrepreneur Ja'Mal Green, who said:"130 years ago two white men created 'Aunt Jemima' syrup. Took a black slave archetype and made her the face of their syrup for profit. Today, that ends. "Aunt Jemima is finally being replaced. Those white men made billions appropriating blackness and hopefully rotting in hell. #NewDay"
130 years ago two white men created “Aunt Jemima” syrup. Took a black slave archetype & made her the face of their syrup for profit. Today, that ends. Aunt Jemima is finally being replaced. Those white men made billions appropriating blackness & hopefully rotting in hell.
Nobody asked for the name change, everybody loved Aunt Jemima
Terrible new name.....
Keep Aunt Jemima. She is sweet, like the smile. Isn't Paul Newman on everything from salad dressing to salsa? He even wears culturally appropriated clothing in theme with the products he promotes.
Yes whitewash everything. We don't want POC on anything.
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Aunt Jemima brand gets a new name: Pearl Milling CompanyQuaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over. Weak name serioulsy thank you very much for your work
Source: CNBC - 🏆 12. / 72 Read more »
PepsiCo announces rebrand of Aunt Jemima as Pearl Milling CompanyPepsiCo announced the name change of its Aunt Jemima pancake mix and syrup brand to Pearl Milling Company, the snacking and beverage company announced on Tuesday oh no! now the Washington Football team has to pick something else NFLTwitter And who the hell is “Pearl”? Now somebody’s going to be screaming it’s racist because it’s “ white”. Just call it “ old time pancake mix “ and nobody can bitch about it with any validation Was hoping for this
Source: YahooNews - 🏆 380. / 59 Read more »
PepsiCo renames 'Aunt Jemima' pancakes, syrup as 'Pearl Milling Company'PepsiCo Inc said on Tuesday its pancake mix and syrup products would be sold under the new name 'Pearl Milling Company' after the company dropped the 'Aunt Jemima' brand logo last year, acknowledging its roots in a racial stereotype. She looks nice and apparently cooks well. If it's wrong, ok. Horrible name. naa, Aunt Jemima, rules
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After Racial Reckoning, Aunt Jemima Rebrands as ‘Pearl Milling Company’The newly designed products will begin appearing in grocery stores this summer Market share will never recover Next they will bitch cause it’s pearl milling co. Because Pearls are almost always white. But occasionally you do find a black pearl. 🤦🏻♀️ After racial fatigue, consumers say F*ck off and buy the store brand maple flavored corn syrup.
Source: Eater - 🏆 368. / 59 Read more »