With the Music IP Market Booming, 7 Reasons Why Artists Are Selling Their Songs Now

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With the music IP market booming, Creatv Media chairman Peter Csathy lays out seven reasons why artists are selling their songs now.

Hynde: Alberto Pezzali/AP Images; Young; Henning Kaiser/picture-alliance/dpa/AP Images; Dylan: Proepper/AP Images; Nicks: Robb D. Cohen/RobbsPhotos/Invision/AP Imageshave in common? Apart from being iconic rockers, they are the latest in a seemingly endless stream of superstars who are doing what for many — themselves included — was previously unthinkable: selling their songs and recordings.

Who are the buyers? Activist IP aggregators like Primary Wave, which acts as a partner and typically buys a share of rights rather than the full bundle. Others are major music companies like Universal Music Group’s UMPG, which serve the assets more traditionally and with less entrepreneurial flair. And some are even publicly traded companies like the U.K.

and has facilitated numerous music IP transactions with the likes of Prince, Boston, Devo, Air Supply and Count Basie.

 

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