All social media companies to comply with new code of conduct

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India has issued strict new rules for Facebook, Twitter and other social media platforms weeks after the country's government attempted to pressure Twitter to take down accounts it deemed incendiary. 9News

, Twitter and other social media platforms weeks after the country's government attempted to pressure Twitter to take down accounts it deemed incendiary.company to create three roles in India: a "compliance officer" who will ensure they follow local laws; a "grievance officer" who will address complaints from Indian users about their platforms; and a "contact person" available to Indian law enforcement 24/7.

The platform ultimately took down hundreds of accounts and partially restricted others but drew a line by refusing to block accounts of journalists, activists and politicians.At the same time, the rules signal greater willingness by countries around the world to rein in big tech firms such as, Facebook and Twitter that the governments fear have become too powerful with little accountability.

"Facebook is an ally for India and the agenda of user safety and security is a critical one for our platforms."Some other provisions in India's rules could end up being a little more contentious, particularly a requirement to trace the "first originator" of problematic messages or posts that go viral.

Prasad also called out the difference between how social media platforms reacted to events in the United States and India, contrasting the Capitol Hill riots on January 6 with the violent clashes betweenThe Indian government previously criticized Twitter for taking immediate action against several accounts following the Capitol Hill riot while doing so "unwillingly, grudgingly and with great delay" in India.

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