Truck sharing start-up Fluid Truck raises capital in bid to disrupt rental industry

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As Fluid Truck looks to expand, it will be leveraging its relationship with IKEA.

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Fluid Truck, which started in 2019, has raised $63 million in its first external round of fundraising. A truck is seen in front of the U-Haul facility as the city continues Phase 4 of re-opening following restrictions imposed to slow the spread of coronavirus on August 31, 2020 in New York City.Fluid Truck is entering a niche market that has long been dominated by companies ranging from U-Haul to Ryder to Enterprise Rent-A-Car. All are firms that specialize in renting vans or box vehicles to consumers and small companies.

 

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