, Wizkid and Davido), major stakeholders and businesses are beginning to take notice of not just Nigeria but the African creative industry.
Granted Hollywood and Bollywood were not built in a day but many will agree that Nollywood and others have dwelt for too long in the valley of potentials. The time to consolidate on the business side of things has come. The insights shared and experience-led submissions that followed point to the clear and present need for the African creative sector practitioners to become fluent in the language of business and finance as a means of accessing much needed funding that will help them scale up. Other considerations included providing capacity building and infrastructure, which will enable the sector grow and develop to its true potential.
Speaking on the imperative, he noted that “creative industries can be potent vehicles for more equitable, sustainable and inclusive growth strategies for African economies.” Professor Oramah was clear that the African creative industry must move from the stage of potential to achievement.
The point was brought home by Ms. Anohu, Senior Director at Africa Investment Forum, who noted that the idea behind setting up the AIF was to facilitate collaboration which has seen to the creation of over 15,000 jobs in Mozambique, as well as the exchange of ideas at the AIF’s Marketplace.