. Between 2012 and 2017, Asian-American, women-owned businesses have the highest growth rate of any racial and ethnic group analyzed by the Census in terms of the number of firms, total employment, and revenues.*Initially, Joah Love employees couldn't come to work. The governor ordered Californians to stay home to slow the spread of the coronavirus. With her husband, parents, and nanny's help, Kim Stobar was able to produce and ship masks until her employees could return.
Joah Love started in 2008 as a premium children's brand. Back then, you had companies like the Gap, Gymboree, and Old Navy that appealed to the masses. There were no boutique brands for children. Kim Stobar had designed women's fashion for years. Her aesthetic was to design timeless children's styles that moms wished came in their size so they could wear them, too. Clothing colors are neutral, not a rainbow. Initial designs were sizes 2 to 6, then expanded to newborn to size 14.
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