Cape Town – Chef and food truck owner Muammer Kasu said he has been overwhelmed by support received from local small businesses after he was served with a legal letter from RocoMamas to change the name of one of his burgers.
A number of burger joints in Cape Town have now put their own spin on a “Smash Burger” as they said they were taking a stand against “corporate bullying tactics”. “These big companies have forced small businesses to think they don’t have a voice but we do. Our entrepreneurs must be supported. I am willing to do whatever I can to protect small businesses and I may not have the resources to take this on legally but I will fight as I want to do my part to help our smaller guys who are bullied in this manner,” said Kasu.“This is a learning curve for everyone. In the past year, it has been difficult and we have struggled to put food on the table.
CapeTimesSA how does one company get to copyright 'smash burger' when it is the trading name of another rocomamas ? and rocomamas have no right to the term 'smashburger'
fcfortune CapeTimesSA Curious what Smashburger SmashburgerUK SmashburgerPTY Smashburger_KSA Smashburger would think…
CapeTimesSA I can appreciate both sides of the argument, but corporates should really be weighing up the negative publicity vs how much money they stand to lose financially. The public already taught Spur a hard lesson once...