How a Sex-Tech Company CEO Gets It Done

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.Lora_DiCarlo: “My mom has been a huge influence on me, encouraging me to fight for what I believe in and my values, but my community and my team are what fuels that flame”

Illustration: Lauren Tamaki Lora Haddock DiCarlo believes in the power of sex toys — not merely as a means to an obvious end, but as a tool through which you can become “more confident in your identity through sexual exploration.” It’s among the guiding principles of her sex-tech company, Lora DiCarlo, which offers inclusive products, as well as a robust sexual-wellness coaching service. The company made quite the splash not long after arriving on the scene.

It’s a long day, but when you love what you do, you get super sucked into work. If I know I have a lot of back-to-back stuff, or a lot of projects that I need to be working on, I’ll use a Pomodoro timer. So, I’ll go nose to the grindstone with my headphones on for 25 minutes, and then I’ll take five minutes off to walk around, stretch, or do yoga. I sometimes play the timer during meetings because I have hardcore attention-deficit issues and just cannot focus.

What we really want to know is how people are communicating with each other. We saw some interesting trends — the overarching thing being that LGBTQ folks were more likely to be better at communicating effectively with partners, being realistic about body expectations, and being knowledgeable about where their sexual pleasure points were.

We also looked into the data to figure out why people masturbate, and the top three reasons were to have better sleep, to destress, and for an overall sense of well-being. That just screams wellness to me. From there, we started creating products — not for men or women, but for body parts, because we don’t want to gender our products. At the end of the day, yes, we are a for-profit company, but this brand is absolutely driven with purpose.It depends on where I am and the time of year.

 

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Lora_DiCarlo Lora_DiCarlo such a great interview! I love how you said that sex toys are a means to become “more confident in your identity through sexual exploration.” I would say it applies to all sex-related tech products! We minimize shame upon intimacy and nurture self love

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