Here’s how Joanna Bassi built an urban farm from scratch and her advice for fellow farming entrepreneurs, including how to pivot during a pandemic.Bassi started from the ground up in January 2018, and by the following year, she netted nearly $6,000 in revenue from selling at farmers markets and local restaurants, according to documents viewed by Insider.
Revenue for Hot Diggity's three locations sank between 2019 to 2020 — Portland had the most drastic decline, falling from $2.1 million to $986,000, according to documents verified by Insider — but Nelson said the company weathered the storm and is already seeing an increase in bookings. Kenyon shared his advice for launching a business around your passion, building community support, and how he stands out in a crowded market.
. The pandemic drove many consumers to crafts, like knitting and crocheting, which helped boost Kenyon's business.
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