What the Beauty Industry Isn’t Getting About How to Support Black Businesses

  • 📰 wwd
  • ⏱ Reading Time:
  • 77 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 34%
  • Publisher: 68%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

See how a first-of-its-kind study shows the very disparate business realities between Black-owned brands and their general market counterparts.

Despite the visible outpourings of support for Black-owned businesses in the last year, beauty hasn’t quite come to terms with the real issue keeping the sector from substantive progress on diversity: equalizing the economic playing field.

The study—done in conjunction with Cosmoprof North America, The Fashion Institute of Technology, NielsenIQ, American Express and media marketing agency Ivy Digital—called on an invitation-only panel of more than 70 leading Black/African American beauty business founders, C-suite execs and thought leaders, as well as marketers, distributors, retailers and other industry stakeholders.

“The health of your business is like the health of your body,” Huggins said. “I don’t want an OK relationship with my doctor.” Hyper Skin founder and chief executive officer Desiree Verdejo understands the heavy involvement in her own financial management.“We launched Hyper with $12,000. We didn’t have an angel round, a venture capital round, and so for us the boom of [summer 2020 and the resulting attention on Black business in light of the racial reckoning] was equivalent to what would have been an angel round. And so I will say that that was a peak, it was a moment,” she said.

Among the key findings in the “Readiness is the New Green” survey was that while 93 percent of the general market panel named mentoring and business management skills as the most important thing the industry could be doing to better support Black-owned brands and businesses, 92 percent of the Black/African American panel said what they really need is access to investment and/or working capital.

Verdejo, for one, only opted into programs and partnerships that would, in one way or another, facilitate access to capital.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Adwoa Aboah Wants to Bring a New Approach to the Beauty Industry'The beauty industry and positive mental health have not always aligned, but I can do the work [to change that] with the part I play.'
Source: FashionCanada - 🏆 35. / 63 Read more »