This translation has been automatically generated and has not been verified for accuracy.When the pandemic tossed millions of people from their offices last year, many companies relied on Microsoft to help figure out how to work from home.
Indeed, Microsoft has made myriad upgrades to Teams as its popularity has skyrocketed, including features to celebrate colleagues’ accomplishments and a virtual “commute” that offers uninterrupted time at the start and end of the day. This constant iteration is part of what landed Microsoft in the second spot on Report on Business’s inaugural ranking of the best business-to-business brands in Canada, just behind Shopify.
A dominant theme across the ranking was a high regard for companies leading the digital transformation of the economy, according to Barbour. To wit, the top six brands—Shopify, Microsoft, Amazon Web Services, Salesforce, Zoom and Slack—are all tech companies. Gales says it’s been “really satisfying” to see the company support customers in the COVID-19 emergency.
Telus has put more than $150 million toward COVID-19 efforts. Initiatives like Tech for Good and Health for Good reflect the telecom’s commitment to supporting Canada’s vulnerable populations, says Navin Arora, who is president of Telus Business Solutions. “Doing good in our communities and doing well in business are mutually inclusive,” he says.TD Bank similarly tries to find areas where its business interests intersect with societal good.