Dave J Hogan/Dave Hogan/Getty Images for Disney; Samantha Lee/InsiderReal-time shows let you tell the story behind your brand and products.See more stories on Insider's business pageLivestream shopping in the US is estimated to become a $6 billion market this year and $25 billion by 2023. Originally popularized in Asia, this method of ecommerce is like a modern QVC show meets Instagram live.
Small businesses, resellers, and collectors are using livestream shows to make thousands of dollars in sales. Boutique owners can show off their latest products or auction off collectibles in real-time, establishing a new way to reach customers at home. Now a store located in one city can reach viewers across the country, vastly widening its net of loyal customers.
See how business owners are using livestream platforms to broaden their customer base and sell their products. You can start livestream selling by either launching a new business or incorporating it into an existing company. Either way, it's important to identify the niche you're serving by looking at what your customers and followers are interested in, livestream entrepreneurs told Insider.
You don't need much more than a smartphone to start livestreaming, but there are a few tools you can purchase to elevate the experience for viewers.Our guide on the best livestreaming platforms, success stories from expert streamers, and the gear you need to get started.There are several apps and platforms that offer livestream shopping technology, but it still hasn't quite reached mass adoption in the US. Plus, building up a loyal following is imperative to seller success.