The proposed comprehensive, two-tier global streaming service will launch in the U.S. and Latin America in 2022 as Univision cherry picks from the existing PrendeTV, VIX and Univision NOW services to create one global service and brand with a giant offering of Spanish language content.
The ad-supported tier, called PrendeTV, will include select originals, major studio films, premium Spanish-language titles, an expanded live sports offering and a 24/7 news service. The new premium subscription tier will offer over 6,000 hours of Spanish-language content and around 30 original productions exclusively on the service within its first year, with the first creators to include Maria Dueñas, Santiago Limon and Mario Vargas Llosa.
Rodrigo Mazon joins Univision as executive vp and general manager of SVOD after most recently serving as vp, content at Netflix. Mazon will oversee content and programming strategy, original content production, talent relations, content acquisitions from third-party producers and subscriber growth and retention.
Details on the pricing and launch date for the two-tier unified streaming platform have yet to be announced. But the Televisa-Univision merger is expected to close later this year, and the launch of the unified streaming platform is expected to follow in the first quarter of 2022.
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Source: Forbes - 🏆 394. / 53 Read more »