Gen Z's LinkedIn: How companies are using TikTok to recruit young talent where they are

“I was looking for tips and I love TikTok because the content is so digestible — the videos are 15, 30 or 60 seconds so you learn a bunch of things [quickly].”

“Gen Z feels like TikTok is their platform,” said Rob Cancilla, a Chicago-based recruiter who’s amassed a significant following on TikTok for his career advice videos and resume review services, and is also senior director of search strategy at Hunt Club, a recruiting firm for venture capital-backed startups.

Last August, as part of a recruiting strategy to hire 10,000 employees, the company shared a short, silly TikTok video highlighting all the “non-traditional benefits” of landing a job at Chipotle, including education paid for by the company and the Chipotle hat. The company saw a seven per cent increase in applicants from the month before after posting the video., where the company often shares user-generated content from customers.

Intuit Canada, the software company behind TurboTax, QuickBooks and Mint, has been informally recruiting through the app. Intuit senior recruiter

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Are all your colleagues quitting? As remote work erodes company culture, more employees find it easier to leaveWith talks of the ‘great resignation’ looming, organizational leaders may find themselves scrambling to retain their talent once the COVID-19 pandemic has subsided Kind of doubtful this is happening as in other news stories there is much talk of many struggling from consecutive paycheques with much difficulty with enough to afford a home. All the difference increases confusion and stress making life unnecessarily difficult and for what Nice read.
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