The Kidswear Market is Booming – Here's What You Need To Know

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From rejinapyo’s eco-minded miniaturized pieces to the latest capsule by iamcardib and Reebok, making style-savvy clothing for kids has never been more in demand.

collection that launched last month. The monochromatic designs include an Aqua Dust colourway which “ties back to the Aquamarine stone which represents clarity, calm and relaxation: three adjectives that Cardi uses to describe being a mom” according to a press release for about pieces.

as an extension of its Everything Else offering composed of tech, home décor, apothecary items and even fashion pieces for pets.

The initial SSENSE kid’s assortment includes pieces by upcycling-centric labels like Rave Review and Chopova Lowena, industry icons including Burberry and Versace, and newer names such as Happy99 and Museum of Peace & Quiet. To mark the occasion, the platform released a video highlighting hip, young creatives: drag queen Desmond is Amazing; producer and DJ Evan Kozin; skateboarder Fay Defazio Ebert; and knitwear artisan Jonah’s Hands. These kids, it should be noted, are indeed alright.

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