Sanitising in the time of the pandemic can be a dirty business - The Mail & Guardian

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It’s not only Big Pharma that uses people’s fears and illness to boost profits. A company’s billboard on the M5 near Cape Town is doing the same

The voracity of such conspiracies at a time when the Covid-19 virus continues to ravage lives and ruin livelihoods is dangerous because it has real-world consequences. And if you’re in the sanitisation business, the potential for real profit.

has caused during the pandemic. I wrote about my concerns of the real risk of failing to achieve herd immunity as a result of misinformation-induced vaccine hesitancy, which now ranks as one of thein February, which pointed to a general uptick in Covid-19 vaccine intent the world over, illustrated in South Africa by an increase from 53% in December to 61% at the end of January among survey groups of willingness to receive the vaccine.

So, what does this have to do with San-I-Tize and their billboard? It’s just one billboard alongside one road in one city. Except that it isn’t. Given its presence on at least two social media platforms, it’s easy to understand how its message about opting out of the vaccine in favour of what is inferred to be the protection of God, could breach the limitations of its geographic location.

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