Canadian company hopes to capitalize on psychedelics craze with new drink

The drink is being backed by a pair of entrepreneurs, Pankaj Gogia and Keith Stein, a lawyer at Dentons in Toronto, who met through a mutual friend and began talking about the potential for a psychedelic-based drink.

“I recognized that there was a real void, it was undeveloped, and it was untapped,” he said. “I also became aware of all of the benefits, like cannabis, that could be derived from this space in the shadows.” “We’re creating a new category here,” said Stein. “We have a real opportunity to be a pioneer from here in Canada.”Article contentThat includes kava, an herb whose extract is popular in the South Pacific for its soothing effect but that has also raised health concerns.

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