From Seth Rogen to Jay-Z: Stars Crowd Into the Expanding Weed Market

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Hollywood’s involvement with marijuana has transitioned offscreen and into business, with celebrities launching their own cannabis lines and companies

“If you’re smart enough, you get in, you know how to take your celebrity and create a real business for yourself,” Snoop Dogg says of the booming industry and his brand, Leafs by Snoop. “Especially the ones like myself, who have been an advocate and pushing for it, been going to jail for it, been standing up on top of it before it was cool, before it was fashionable.

Ryan Jennemann, CEO of L.A.-based craft flower cultivator THC Design — which provides product for Houseplant and Method Man’s Tical brand — claims Rogen has the potential to helm the biggest star-owned brand in the market, and not just because of the star’s deep personal investment .

“My intention is to embolden and empower women to use cannabis the same way that men do. They don’t own this drug,” says Handler, who has become a vocal marijuana user in recent years and has done special-edition collaborations timed to the presidential inauguration and her HBO Max special.

And the celebrity cannabis space, already quite full, is sure to expand. Jennemann says that over the past year and a half, he’s been contacted by at least one new Hollywood figure a week who wants to get into the business.

 

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