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India's Tata gets bullish on e-commerce just as rules threaten to transform market

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India's Tata Group is taking a more vocal interest in rules shaping online marketplaces, hinting at ambitions as it reappraises its retail strategy just as e-commerce reform threatens to muddy plans by AdityaKalra AbhirupRoy30

fashion brand Zara. Yet it is a minor player online - a situation it is determined to rectify, said five people with direct knowledge of its plans.

Still, in an e-commerce market widely projected to be worth $200 billion by 2026, there is plenty of space for Tata to grow. Another said the pilot could begin as early as September in the southern city of Bengaluru, India's IT hub.

 

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