Have you ever received a DM from a former high school classmate telling you about this “amazing opportunity” to earn some cash on your own time? Did this opportunity include the selling of a product that they swore “works wonders”? Chances are they were trying to get you into a multi-level marketing scheme, or an MLM for short.
After being roped into an MLM the sellers, then, have to market and sell their products to their own personal network, attempting to make a profit off of friends and family. The minuscule difference between a pyramid scheme and a multilevel marketing scheme is that in an MLM a product is being sold. This product makes the business legal, barely legal, but still legal.
Along with promising results that may never happen, MLMs falsely use feminist diction to aid them in their recruitment. Phrases like “girl boss” and “boss babe nation” lure participants by presenting them with an opportunity to not only make money but “further the feminist movement” as well.
MLMs also recognize how tight-knit these groups of women can be and see these as an easy way to expand their direct sellers. The amount of potential that these groups have for recruitment makes them the ideal sellers for MLMs.