China’s livestreaming video market may face tougher regulation amid spread of ‘vulgar content’

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A commentary published by the Economic Daily once again puts the spotlight on the proliferation of ‘vulgar content’ online. While the article did not identify the providers responsible for such content, shares of Kuaishou and Bilibili were hammered in Hong Kong on Thursday.

in the Mengyangzi Nature Reserve in Xishuangbanna, southern Yunnan province, to trek 500 kilometres north in search of a new habitat.

“Some livestreamers were doing streaming sessions in which they ate the leftovers of elephants,” the newspaper said. “That was an eyesore and made many other users grumble.” The commentary questioned the business model of live-streaming video platforms, which direct online traffic flows to their most popular content creators. Typically, the more viewers a live-streamer can attract, the more income this content creator can earn – either from the platform, tips from their audience or sales of goods from their online store.

“Platform companies will need to put the relationship of content and traffic in order, and go back to the right values,” the commentary said, pointing out that “content is king”. The articles once again puts the spotlight on the country’s Internet industry, which has seen increased scrutiny by Beijing. The Ministry of Industry and Information Technology recently launched a new nationwide

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