Thailand strives to elevate tourism industry stricken hard by pandemic

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More than a year and a half since the COVID-19 pandemic broke out, Thailand’s tourism industry is now struggling to survive and trying to shift from mass tourism to attracting more quality visitors.

— The country received some 40 million international visitors in 2019, and the number came down to only 6.7 million in 2020.

Tourists paddle kayak at a canal near the Ong Ang walking street in Bangkok, Thailand, March 19, 2021. Several industry experts and operators have also attempted to promote more specific tourism segmentations such as medical and wellness, sports and food, or ultra-luxury travel.

 

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