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How Big Tech companies are preventing you from understanding what you’re agreeing to when you sign up for service.

It takes a ‘substantial’ amount of time for anyone to traverse tech companies’ user agreements, let alone fully understand them. — Dreamstime/TNS

Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, told me it takes a “substantial” amount of time for anyone to traverse tech companies’ user agreements, let alone fully understand them.A recent study from Reboot Online Marketing, a London-based digital PR firm, tabulated how much time it would take the average person to read the terms of service and privacy policies of leading social media and e-commerce companies.

“Some contracts have over 15,000 words!” said Florencia Marotta-Wurgler, a law professor at New York University. She added that many such documents contain language that’s “more complex than articles in peer-reviewed scientific journals”. To be sure, most companies need to convey complex legal concepts in their contracts. Lawyers – never a friend to clear, concise language – have a hand in drafting the documents.

She cited a 2019 study by Pew Research Center showing that just 9% of US adults said they always read a company’s privacy policy before agreeing to the terms and conditions. As someone who has read hundreds of consumer contracts over the years, my sense is that most businesses aren’t being malicious in serving up hard-to-read documents.

 

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