That case was followed by a separate antitrust complaint filed by a group of state attorneys general led by Texas, which accused Google of illegally monopolizing the digital advertising market. The states said Google reached an illegal agreement with Facebook Inc. to manipulate the online auctions where advertisers and website publishers buy and sell ad space.
Google disputes that it dominates the ad tech market, arguing that the space is crowded with major companies like Amazon.com Inc., Comcast Corp. and Facebook competing for business. It also denies the states’ claim that it’s manipulating auctions to benefit Facebook.Article content Bloomberg reported in June that officials from the Justice Department’s antitrust division had stepped up scrutiny of Google’s ad practices and had interviewed multiple Google competitors about the company’s conduct.
The Mountain View, California-based company owns major pieces of the online ad market. It runs an ad-buying service for marketers and an ad-selling one for publishers, as well as a trading exchange where both sides complete transactions in lightning-fast auctions.
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