There are star actors, higher production values and the intensely enthusiastic participation of global audiences in the burgeoning film scene in the country. However, these advancements did not occur until recently, when it went from its direct-to-video hits in the Golden Era to its current state – the new wave, more controversially called “New Nollywood.
By the end of 2013, the film industry reportedly hit a record-breaking revenue of ₦1.72 trillion. One year later, the industry was worth ₦853.9 billion, making it the third most valuable film industry in the world, behind the United States and India. Likewise, there’s a Y2K trend on Tiktok from the 2006 Girls Cot that is reminiscent of the Plastics from Mean Girls, and there are even themed parties from this era everywhere on social media. Things like this have created an interest amongst younger people to watch Nollywood, if not for anything, for context on the popular memes and gifs they use.
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