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Facebook rolls out new messaging, business tools for brands

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Facebook is rolling out new ways for businesses to find and chat with potential customers on its apps, the social media company said Thursday, as it seeks to become an online shopping destination. The new features will help Facebook, already a leader in digital advertising, offer personalised shopping expe

Facebook is rolling out new ways for businesses to find and chat with potential customers on its apps, the social media company said Thursday, as it seeks to become an online shopping destination.

Businesses will now be able to add a button on their Instagram profiles to let people send a WhatsApp message to the company with one click. Facebook said it will begin testing the ability for brands to send emails through Facebook Business Suite, a feature that lets businesses manage their presence across the social media site's apps, in order to simplify how companies reach customers.

 

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