Melbourne woman uses $50 to create $1.2m beauty business

It has since expanded to have nine staff members at its peak and sells to customers in Australia, New Zealand and also a few European nations including Italy, Switzerland, Austria, Germany, the Netherlands and Belgium.

“We couldn’t do any advertising that month because of the bushfires, it would have been super insensitive, so January was our worst month ever,” Ms Ross told news.com.au. Ms Ross’ business definitely felt the impact of this trend, with customer numbers increasing from 10,000 to 17,500 to bring in a total ofAnna Ross started the company when she was fresh out of uni.Ms Ross said lipstick alone makes up 30 per cent of her revenue.

In 2020, Kester Black’s e-commerce sales grew by 127 per cent. Overall, the entire business increased by 53 per cent during the pandemic.

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