Why Retailers Should Utilize TikTok To Grow Their Business

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TikTok is one of the fastest growing social platforms in the world. The video-based app had 689 million monthly active users worldwide as of January 2021. Clearly a hub for retailers to find, connect, and engage with consumers.

” videos, a concept Matt Cleary enjoys and views as “contextualizing the impact [a product] has on somebody’s life.” Cleary is TikTok’s vertical director for retail and restaurants, helping brands find ways to get involved with the app.

“TikTok has a data reach that is unheard of in the US, and as such, is able to feed its algorithm based on a myriad of behaviors that help you both focus your ideal client as well as reach them where they are comfortable and excited to be given information,” says Katharine McKee, Founder of“Due to the mix of earworms as well as perfectly tailored content, viewers are already relaxed and ready to be marketed to.

 

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