BANGKOK: Hau Thi Pa was heavily pregnant with her first child. Still, she insisted on joining a workshop in Bangkok with other Hmong refugees from Vietnam earlier this year.
“People are increasingly talking about problems of the fashion industry, which consumes a lot of resources - whether it would be trees, land, water or energy. It also generates waste, not to mention labour issues,” said Reviv co-founder Poom Kometsopha. Moreover, many Thai consumers have adopted a negative attitude towards old clothes, according to Poom.“The culture of fast fashion has taught us to associate our self-worth or value with buying new clothes all the time. So, opting for old clothes doesn’t quite boost people’s self-esteem.”By connecting consumers with quality artisans online, his startup hopes to change such perception and advocate a more sustainable kind of fashion in the country.
In October 2017, it conducted research with 1,137 respondents in Thailand and found that one in five millennials - those aged between 25 and 40 now - keep their clothes for under a year before throwing them away. Although more retailers are moving towards sustainable fashion that is friendlier to the environment, their transformation does not address the overconsumption in the fashion industry.
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