Loose-leaf tea seller Plum Deluxe used to gain a new customer for every $27 it spent on Facebook and Instagram ads. Then, Apple Inc. introduced a privacy change restricting how users are tracked on mobile devices.
Now, the company spends as much as $270 to pick up a new customer. “That’s a huge jump and one that we just can’t absorb,” said Andy Hayes, founder of Plum Deluxe of Portland, Ore., which is now cutting its spending.
I'm playing the world's smallest violin for them. Maybe they'll give up and close shop? Or they will adapt like everyone and everything else. lol
Apple's recent changes to its privacy policy have allowed their users to maintain their privacy. This may benefit the consumer, but ad agencies are in a lot of trouble. Data tracking has become much more costly and inefficient due to this change. pierremascetti Mike_Wertz13
Woo-hoo...if WSJ is against these updates...they MUST be excellent.
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Source: WSJ - 🏆 98. / 63 Read more »