Ahead of the projection that by the end of 2022, the Public Relations industry is expected to surpass $93 billion, PR agencies in Nigeria appear set to double effort to increase their billings to become strong contenders in global rating.
In a telephone conversation with THISDAY, a former President of the Public Relations Consultants Association of Nigeria , Dr. Phil Osagie said he was optimistic that Nigerian PR practitioners would contribute meaningfully to global economy.“I’m not in doubt that things would look up for PR industry in Nigeria because more than the past years, the awareness about what PR is capable of doing positively for the economy is on the increase.
The report also revealed that younger agencies under five years old seem to have a higher proportion of men with women comprising only 21 per cent of women PR professionals working in these agencies, while older agencies that have been practicing for 11 to 20 years parade 44 percent of women professionals as their staff.
Further, the report revealed that most of the PR agencies are within the SME band, with 64 per cent of respondents qualifying by the number of employees as micro-enterprises based on the number of employees as defined by the Small and Medium Enterprises Agency of Nigeria .
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