Top Entertainment Execs Talk Creativity in THR Series ‘Show/Business’

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ad In a new episode of THR's 'Show/Business,' a new original series created in partnership with AmazonAds, leading entertainment marketing executives discuss the importance of creativity in their profession

How viewers discover, engage with and enjoy films, television and games has been completely disrupted in the last 20 months.

What hasn’t changed is the need to meet audiences where they are while creating — and maintaining — entertainment brands that understand the difference between a passing fad and a seismic shift.

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AmazonAds LOL what?

AmazonAds Wow sounds really organic and creative.

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