STOCKHOLM : Spotify on Thursday made a major push to have more audiobooks on its platform by buying U.S.-based audio tech company Findaway as it tries to recreate its success with podcasts.
"This is the first big move...what we want to achieve is for Spotify consumers to be able to buy any audio book on Spotify and listen to it," Chief Research & Development Officer Gustav Söderström said in an interview.Spotify is following a playbook similar to that of its podcast business.
"We know from a survey that many of our users who listened to true crime podcasts also went on to buy audiobooks about true crime," said Söderström."That's a big potential for publishers, because we think we have a user base that is a really good target for audiobooks as well."
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