Pet funerals are big business in China, but they're a wild west for operators and customers

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For Mo Biyu, 31, the thought of a simple burial for her pet dog Patate was unimaginable; the Siberian husky had become a friend that changed her life. In 2017, Patate was diagnosed with a life-threatening disease and, not knowing when death would visit, Mo wanted to be ready. Taking matters into her own hands, she decided to become a...

For Mo Biyu, 31, the thought of a simple burial for her pet dog Patate was unimaginable; the Siberian husky had become a friend that changed her life.

“What she experienced was horrible, but she was always very gentle and friendly, with no ill will towards the world,” Mo said. “She constantly reminded me to treat everyone and everything with kindness.”In recent years, China’s pet industry has experienced explosive growth. According to PetHadoop’s 2020 China Pet Industry White Paper, the number of dogs and cats in cities and towns nationwide exceeded 100 million. The value of the pet supplies and services market reached 206.

On e-commerce platform Meituan, his store is rated as one of the best nationwide, but Lv said that the lack of clarity from regulatory authorities had been a big headache for him.“I once had a customer tell me that a store he visited was very messy, and the floor was covered with bodily fluids of pet corpses,” Lv said. “Although such a store certainly cannot survive, they will sabotage the market.

His store was closed for two months in 2020 because somebody reported him for “non-compliant practices”. The volume of orders also varies. Lv said that his store receives over 100 orders every month. By comparison, Mo said that her store “probably gets less than one order per day on average”.Regardless, the number of pets cremated in any city is insignificant compared to the number of pets that die every day.

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