Can Companies Force Themselves to Do Good?

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Nick Romeo writes about the perpetual-purpose trust, a new kind of corporate structure that helps businesses safeguard their social values over the long term.

’s shares. This means that the companies can be acquired by deep-pocketed investors who make offers that are literally too good to refuse; for Organically Grown, such an offer seemed more and more likely to materialize as the market for organic food grew. New Belgium Brewing, a Colorado-based company, had been acquired in just this way: ansince the year 2000, with pro-social policies including lengthy paid sabbaticals for employees, it was sold in 2019 to the Japanese beverage giant Kirin.

In the end, a board, comprising a community member, a member of a social-enterprise nonprofit that Emery started, and a company employee, will oversee the trust; over time, the trust will purchase Emery’s shares, providing her with retirement income. She won’t make anything close to a hundred million dollars, but she will insure that her business continues to provide good jobs and benefit the community in perpetuity.

After high school, Kreutz did a year of culinary school in upstate New York before moving to California for a job at a wood-fired bakery in Petaluma. He worked at different wood-fire bakeries in the Bay Area for the next several years. His father died and left him a small inheritance; this gave him just enough money to start Firebrand, in 2008. The first few years were a struggle.

In early 2019, on the recommendation of an impact investor, Kreutz called the team at Purpose Foundation. They sent him an e-book about “steward ownership models” and perpetual-purpose trusts. He read the book in one sitting and realized that this sort of arrangement could provide permanent protection for the defining values of Firebrand.

 

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X GENDER, read 'The clock of life' by Cesare di Provenza

They are legally obligated to maximize shareholder profits. And are considered legal 'persons.' These conditions must be abolished before they can have other goals, like working with local communities etc.

The answer to all headlines that are questions is always no. I’ll pass on reading.

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Are companies people? Companies cannot force anything. It's the will of the people in board meetings. They have names, that can be called out to make a decision.

They Need to do 'Good' Their profits are Made on the Backs of Real Working people,who actually pay Taxes, Big Corps Still making Huge Profits,😲♟️✔️

Prosecution helps.

They'll probably look at their bottom line first. Wish it wasn't that way.

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