According to the Managing Director of Mouka, Mr. Femi Fapohunda, this transaction sets the scene for bigger and greater things for the Mouka brand with this affiliation with a regional market leader.
Mr. Dimeji Osingunwa, Mouka’s Chief Commercial Officer and lead strategist behind Mouka’s unrivalled distribution of approximately 2,000 branded outlets nationwide shared his views on this transaction. “I believe this strategic ownership will create additional investments in the expansion of the Mouka footprint within Nigeria and beyond our borders. I look forward to the synergy between the Mouka and Dolidol in deploying a world-class route to market strategy”. Dimeji said.
Our investigation of the basis for this transaction reveals that this was indeed a win-win situation for both parties. Dolidol and DPI also expressed excitement about the future of this transaction. Mr. Walid Mougou also gave some additional insights into the strategic plans of Dolidol. According to him, Dolidol’s plans are centred around massive investment in Mouka, which will result in the development of the brand, people development, and the creation of more job opportunities.
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