A New Brand of Sticker Shock Hits the Car Market

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It used to be that nobody paid sticker price for a car—because they paid less. In today's topsy-turvy market, a whopping 82% of new car buyers paid more than MSRP.

How hard is it to buy a car today? For Kevin Peters, it recently involved a one-way flight and 330-mile road trip to avoid overpaying for a new truck.

Mr. Peters initially spent three weeks shopping around San Diego for a new F-150 Lariat pickup, only to encounter extra charges of $5,000 to $8,000 above the suggested retail price. He decided to fly to a dealership in Las Vegas, where he got what is considered a bargain: He paid the sticker price of $73,520.

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 /  🏆 98. in CA
 

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OMG! It must be horrible! Now excuse me while I figure out whether I should feed my kids, or put gas in my old, crppy vehicle so I can go to work.

Every car sold was $4500 in profit. If that doesn't tell you they're full of sh** I don't know what else to tell you.

Waiting now 5 months for a Buick. If dealer doesn't deal after years of solidarity,he can stick it!!! Seven yr trd wt 33k! They need ours more then we need new!

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