IBM joins expanding list of business titans cutting ties with Russia

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The current withdrawal of companies is similar to what occurred in protest of South Africa's apartheid in the 1980s, one corporate governance expert said.

IBM has become the latest major company to pull out of Russia due to the country's war with Ukraine. Above, an IBM logo sits illuminated outside the IBM booth at the GSMA Mobile World Congress on February 28, 2022, in Barcelona, Spain.In a statement, Visa CEO Al Kelly expressed regret over the impact its withdrawal will have on"valued colleagues ... clients, partners, merchants and cardholders we serve in Russia.

On Monday, Discover Financial Services announced that it was suspending acceptance of any of its Discover and Diners Club International credit cards issued by all Russian and Belarusian banks. "An underappreciated aspect of the collective withdrawal from South Africa was that it came at great economic cost to these companies," Sonnenfeld wrote inHe thinks the withdrawal could be instrumental in affecting the Ukrainian invasion, but only as part of a larger system of government sanctions and policy changes directed toward Russia.

 

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South Africa slightly different as the companies basically rebranded and let their employees carry on 'under licence'. IBM became ISM, Barclays became First National Bank etc etc. There was definately an impact, but this Russian withdrawal seems a lot more dramatic if made perm.

If you're a Country, a Private Company, or an Athletic Governing Body that has imposed sanctions on Russia, without the word 'PERMANANENT', you've done 'nothing'.

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