Women running their own companies? We love to see it. In our series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.
Lei worked on the concept over nights and weekends. Leveraging some of her connections—like her college roommate, whose family was a producer of vegan leather—she developed a business plan for a thoughtful, small-batch handbag line, named Freja which translates to “love” in Danish.. Now, just about two years later, the handbag line is hitting its stride as a go-to accessory for the office and beyond. Ahead, Lei explains how she got started in the competitive handbag market.
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