Scoop: Ben and Justin Smith plan to name their new company “Semafor'

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The word is roughly the same across dozens of languages.

Photo Illustration: Annelise Capossela. Photos: Aniruddha Chowdhury/Mint, Drew Angerer/Getty Images

The Smiths will use the phonetic spelling of the word, "Semafor,"as opposed to the more commonly used classical spelling, "Semaphore." In a phone conversation, Justin Smith reiterated that the company's core differentiation as a modern news brand will be its emphasis on global news.

 

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I will see your Semafor and raise you Semafive

Well that's a bit of a red flag

You misspelled Press Release.

Is that Code for something?

Got a badge for Semaphore during my girlscout days, Mr benyt — should I send my resume?

WTF cares?

What’s Semenfor? 🤔

What is semafor?

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