That’s understandable. Beer sales are falling worldwide, replaced by wine, spirits and trendy coolers, seltzers and cannabidiol concoctions. Even within the beer category, drinkers are shunning the big guys in favour of craft brewers often just steps away from their homes.
The Canadian operations were singled out for the improved results, no surprise given it’s the company’s second-largest market, as well as a corporate turnaround plan, a key part of which is that the brewer no longer sees itself solely as a brewer.Indeed, the company replaced Brewing with Beverage in its corporate name in January 2020, reflecting the growing importance ofand CBD-infused drinks.
“In the last five, six years we’ve invested approximately $1 billion in Canada alone in our supply chain networks,” Molson Coors Canada chief executive Frederic Landtmeters said, adding that two of the primary objectives were sustainability and innovation.
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