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Data traffic generates revenues as well as costs for telcos, and as they at times tell investors traffic growth creates value for them
The €28bn is misleading, it's not an estimate of the incremental cost from consumer use of big tech. Footnote 5 of the supporting Frontier Economics report explains.
Online services, like Netflix and Spotify, drive demand for connectivity, European Commissioner Neelie Kroes told ETNO in 2014. It appears that big European telcos still see the drivers for their services as an insurmountable burden...
-Wires/cables only working tech
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