The newfound boldness of US businesses is also tied to the fact that"in this country, people who are pro-choice are larger in number than people who are anti-abortion", said Paharia.
"This is a new generational thing," explained Mark Hass, a journalism and communication professor at Arizona State University."The millennial generation, Gen Z are ... increasingly concerned about who they work for, the values of those companies." The latter often have less mobile and less skilled workers, with a more limited influence on their employer.