For the first time since Canva, two of the country’s biggest venture capital funds – Blackbird Ventures and Square Peg Capital – have co-invested in a seed stage funding deal, cutting a $5 million cheque for digital business card start-up Blinq.
When a user updates their Blinq profile, it simultaneously updates across all platforms and in the contact books of their friends, colleagues and acquaintances with whom they have shared it. This limited the company’s early adoption because the experience of experience sharing details with anyone who didn’t have an iPhone.Mr Webb said the company had adopted a freemium model, in which users could access a basic version for free, but had to pay for additional features such as extra cards.
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