How Dove’s Marcela Melero Leads Its Cleansing Business by Example

  • 📰 wwd
  • ⏱ Reading Time:
  • 59 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 27%
  • Publisher: 68%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

“I look at my daughters, and I want a better beauty for them. I want a beauty that’s meaningful...It cannot just be superficial beauty, it needs to be inclusive,' Dove's Marcela Melero said.

that’s meaningful, and when I think of meaningful, there’s something about the purpose aspect. It cannot just be superficial beauty, it needs to be inclusive, and I want people to see things they can relate to and not that’s going to generate stress,” she said. “We’ve all been forced to fit something.”

That sensibility is what led her to think about mentorship in its many forms. “I do a lot of mentoring, informal and formal. There are holding-hands moments that are tough, or making a big example when someone gets promoted and showing it to others as an example of what can be done,” she said. “Being Hispanic, I try to raise the voices of other women that come from minority groups, as everyone should have a seat at the table.

She’s used her own challenges as well to define how she manages her team, with English being her second language. “With English not being your first language, when English is the business language, I cannot say how many times people talk to me about my accent,” she said. “We work in a global organization, and we work a lot with Asia, and they might have more of what’s happening on trends, but feel held back from sharing in a meeting if their English is not perfect.

Melero sees beauty’s future as being equally as inclusive. “I’m really hoping for that personalization,” she said. “There’s much more to come in 2023. We’re doing our part, trying to make this more personalized and serving the underserved.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

WAX blockchain raises $10 million in push for GameFi and NFT marketWAX blockchain raises $10 million in push for GameFi and NFT market by Anu__Dave Anu__Dave Crypto game is all about staking the platform asset to get more. Laughable ,i hope it gets better. Games are meant to be played not staked Anu__Dave TheForgeArena Anu__Dave Hugeee
Source: TheBlock__ - 🏆 464. / 53 Read more »

Non-Linear Competition In A Tech-Driven Business World | HackerNoonHow the competition works in the long-term, and how competition is non-linear in a tech-driven business world
Source: hackernoon - 🏆 532. / 51 Read more »