Scott D. Pierce: Parent company of 2 Utah TV stations may buy a broadcast network

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Scott D. Pierce: If, as expected, Nexstar buys The CW, local viewers won’t see any changes on Ch. 4. But it's likely the future for The CW will feature fewer hourlong dramas and, potentially, fewer superhero shows.

The Nexstar Media Group, which owns Salt Lake City TV stations KTVX-Ch. 4 and KUCW-Ch. 30, is reportedly on the verge of buying The CW network.Two of Utah’s local TV stations may soon be owned by a company that owns a broadcast network, but neither station is being sold. It’s the network that’s for sale.

The Texas-based company has a reputation for being sort of a benevolent behemoth. Its local news operations don’t have a political bent, and its stations aren’t dictated to from company headquarters. That’s a decided contrast to the right-wing propaganda viewers of Sinclair Broadcast Group-owned or operated stations have come to expect.

The company has poured a lot of money into its NewsNation cable channel. It acquired the cable channel, then known as WGN America, when it purchased Tribune Broadcasting in 2019, and has converted it into a cable news channel. If, as expected, Nexstar buys The CW, local viewers won’t see any changes on Ch. 4. They won’t see any changes to the non-network part of Ch. 30′s schedule. They will, like viewers everywhere else, see changes to The CW’s schedule. Keep in mind Nexstar’s reputation for being tight with a dollar.

 

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