Last week saw the latest iteration of the international fine wine symposium known as Areni Global, hosted in SA by the Stellenbosch Wine Routes. It turned out to be a public relations coup for Stellenbosch while making a mockery of the Proudly SA wine bash held in Sandton the week before.
Of course, it’s an apples versus pears comparison: Areni Global needed its conference and workshops to be hosted in the winelands. Stellenbosch picked up some of the hospitality costs, leveraging relatively little spend for huge global gain. Compare this with Proudly SA throwing away taxpayers’ money in exactly the way it’s been wasted since the infamous arms deal of the 1990s...
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